Reebok unveils ad that makes no sense! ‘And it’s truly glorious!’

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SYDNEY, Today: For this story we are indebted to Australia’s most entertaining admedia writers – the scallywags at B&T. Here’s what they have to say about Reebok’s latest …

“Sometimes an ad happens by B&T that, even we’ll admit, defies description. And that is well and truly the case with a new spot by British sportswear giant, Reebok.


“The gloriously bonkers spot begins as a B-grade Korean horror flick and then morphs into an even worse K-pop video.”


“Titled Sport the Unexpected, the gloriously bonkers spot begins as some kind of B-grade Korean horror flick and then somehow morphs into an even worse K-pop video.

“The nuttiness is the work of San Franciscan agency Venables Bell & Partners and, sadly, it’ll be its last after Reebok recently moved its creative over to LA-based Deutsch Agency.

“And that’s enough describing an ad that defies description.”


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