Instagram tests new shopping feature

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Mobile is changing the way we shop, and today, Instagram says it’s announcing “an early test to add a rich new layer of shopping to Instagram”.

“We’re partnering with 20 US-based retail brands including kate spade, Warby Parker, and J.Crew to make Instagram more shoppable and browsable by bringing more product information to the Instagram community,” according to a release from an unnamed Instagram spokesperson.

M+AD knows the message to be valid as it was emailed directly to us from the company’s official NZ PR outfit, Gavin Ogden at Pursuit PR Auckland.

“Partnering brands’ posts will now have more depth, making it easier to learn about, review, and consider the looks in your feed,” the release says. “Instagrammers will be able to open a new detail view, showcasing up to five products with information such as product descriptions, price and a Shop Now link.

“Tapping on the link will send users directly to that product on the businesses’ website making it easier to buy the product they want.”

  • More info and assets available on the Instagram Business Blog here

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