It’s been busy times at KBR Digital as it launches Cortechs, a brand new adtech arm of its business. MD Grant Hyland said: “Adtech in NZ is moving fast.
“We’ve noticed a growing need in market for brands and agencies to understand it, leverage it, use it and use it well.
“It’s an exciting time and space, and providing a consultative, partnership approach to adtech solutions for clients seems timely and very much needed.
“To date solutions designed overseas have often been costly, resource heavy and frustrating because what works well in other markets doesn’t necessarily activate equally well in New Zealand.
“Solutions designed overseas are costly, resource-heavy and what works well there doesn’t necessarily activate equally well in NZ.”
“Cortechs will navigate this issue by progressively rolling out a range of adtech solutions that will be thoroughly vetted before being applied here.
Cortechs has appointed Ben Osborne as general manager for the business; he is based in Auckland and has a national remit.
“It’s really exciting to have Ben on board, he brings with him a real dynamism and has a wealth of experience in building successful solution based businesses in New Zealand,” said Hyland.
Ben Osborne – General Manager
021 36 66 57
Grant Hyland – Director
021 953 781
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