Krispy Kreme taps TBWA creative for NZ launch

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TBWA’s Eleven PR – with backup from the wider TBWA group – has been appointed to manage creative requirements for Krispy Kreme doughnut brand in NZ.

The latest appointment follows Eleven’s appointment earlier this month to manage the brand’s launch in this country (see link, below).

“Krispy Kreme has plans to open additional stores in New Zealand and is currently working through the details of when and where,” says Eleven MD Angelina Farry.

Going forward, Eleven PR will now be managing all creative requirements with TBWA, using TBWA creatives.

Eleven will retain the PR role.

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