Little Giant, Linked by Isobar wins Harcourts International business

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Auckland-based digital creative agency Little Giant, Linked by Isobar has been awarded business from global real estate company Harcourts International.

Little Giant, which is part of the Dentsu Aegis Network, will partner with the Harcourts International team on a new digital platform which will be rolled out across all of their global markets, with the initial launch happening in New Zealand in the new year.

The project will integrate with a number of data platforms that aim to add considerable value when making decisions about where to buy or rent and will reinforce the value Harcourts adds as an agency when selling.

Little Giant head of client services Danica Paki said: “The Harcourts International win is an extremely exciting one for us.

“Working with the team, we wanted to really interrogate the role that their website plays for their customers, delivering real value alongside driving business success for Harcourts. We’re part-way through the project and the team at Harcourts are incredibly engaged and onboard with the vision.

“Once live, it will be all about optimising the platform and learning more about how we can improve it based on real consumer data and interactions.”

Harcourts International head of marketing & communications Katie McAleese says she and the team are thrilled with the progress to date.

“Partnering with Little Giant has enabled Harcourts International to take the next step in our digital strategy. Little Giant’s ability to fully immerse themselves in our brand, and our industry, combined with their talent across strategy, UX and development has really bought our brief to life.

“We are looking forward to reveal the new digital platform to the New Zealand market in the new year.”

About Little Giant, Linked by Isobar
Little Giant, Linked by Isobar is a digitally-led creative agency based in Auckland’s CBD. Little Giant partners with clients (emerging and established) to build digital products and services, design engaging brand communications and experiences, and implement cross-channel, digitally-led campaigns. Established in 2011 and with more than 40 employees, Little Giant was acquired by the Dentsu Aegis Network in late August 2017 and became Little Giant, Linked by Isobar.

About Harcourts
Established in New Zealand in 1888, Harcourts is the largest real estate group in New Zealand and the fastest growing real estate group in Australasia, providing real estate services for homes, land, commercial, leasing, lifestyle, rural and rental property across 830 offices world, their main regions being New Zealand, Australia, South Africa and USA.


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