Greg Page’s Kiwibank Indepen-dance – surely one of the weirdest ads of the year – is enjoying a good run at the top of the Top 10, back in November at No 1 again. But the big event in November was the return (again) of a mighty NZ classic – Kevin Denholm’s Mitre 10 Sandpit, created in 2008!
Elsewhere on our chart, it’s wall-to-wall old favourites – no debuts this month.
IN THEIR OWN WORDS
1. Kiwibank Indepen-dance
“Fun, happy and I always get up and dance too!”
- “Bright and catchy.”
- “We always dance to it.”
- “They’re fun and they involve everyday people just letting loose and having fun.”
- “I like it because it has such a joyous feeling to it. It really conveys happiness and confidence and it makes me want to dance along with them.”
- “Quite entertaining, good music, makes you want to change over to kiwi bank.”
- “Love the music and the dance moves.”
2. Hyundai Tucson Get Lost
- “I find the young girl fits what she does in the ad, and the concept of getting lost is great.”
- “It’s cute and funny.”
- “Brilliant Ad, invite you to explore, travel and its very fresh and meaningful.”
- “Very catchy & the young lady is very good.”
- “It’s fun, cute and very Kiwi.”
- “Attention getting. Nothing at all to do with the product. Refreshing in its simplicity.”
- “Very catching and makes you take notice.”
3. Lotto Imagine
- “It is different and tells an interesting story.”
- “I like this ad as it shows unity in a family and that dreams can come true.”
- “Emotive, beautifully shot… speaks of hope and love.”
- “Just a lovely story about a boy and his dad and the grandad wanting to make things right.”
- “I like this ad because I buy a lotto ticket each week and I dream of being able to make those dreams come true by winning lotto.”
- “Someone actually thought about it, not what they wanted to push and they tugged at the heartstrings. Looking at that, couldn’t we all see ourselves doing something like that for our kids?”
- “It just makes you feel good.”
Top 10 Ads in November 2015
1. Kiwibank Independance, Assignment Group, Flying Fish (Greg Page)
2. Hyundai Tucson Get Lost, Shine, Curious (Robin Walters)
3. Lotto Imagine, DDB, The Sweet Shop (director Steve Ayson)
4. Mitre 10 Sandpit, DraftFCB, Exposure (dir Kevin Denholm)
5. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)
6. Tower Insurance Indestructables, Barnes Catmur & Friends, Finch (Alyssa McClellan)
7. Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)
8. AA Life Yellow Sheep, Rainger & Rolfe, Film Construction (Perry Bradley)
9. Air New Zealand Where to Next? True, Exposure (Kevin Denholm)
10. BP My BP Story (Ogilvy & Mather), Waitemata Films (Rob Sarkies)
Colmar Brunton polled 1000 New Zealanders (aged 18+) online between Wednesday 4 November and Thursday 12 November for this latest (November) Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.
The TVC Top 10 is produced by Colmar Brunton (www.colmarbrunton.co.nz) exclusively for M+AD. Anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit.
To see M+AD’s full back catalogue of Top 10 charts, go to the home page at www.mad-daily.com, click on Top10 in the menu.