AUCKLAND, Today: Ponsonby creative agency YoungShand has welcomed three new staffers to its team. GM Emma Dalton said: “Each of these women bring their own signature style and expertise, and we are pumped to have them and their brains in the building.
Pedigree celebrates all dogs in global campaign via Colenso (Updated)
AUCKLAND, Wednesday: Created in partnership with Colenso BBDO, Barefoot, MediaCom, and Weber Shandwick, Essential Support Dogs is the latest initiative from the Pedigree petfood brand aimed at promoting adoption and helping all dogs find loving homes.
Public Trust taps Lyndsey Francis
AUCKLAND, Today: Public Trust has announced the appointment of Lyndsey Francis to the role of GM marketing & digital. She joins Public Trust from Te Ara Ahunga Ora Retirement Commission where she has held the role of marketing director. Before that, she held roles at TVNZ, Starcom, Total Media, and Zenith Optimedia.
Ad Stars extends deadline
BUSAN, KOREA, Today: The Ad Stars AWARDS – themed this year as MAD (!) and with FCB NZ ECD Peter Vegas on the final jury – is extending its entry deadline until Tuesday 31 May.
ASA updates Financial Advertising Code

AUCKLAND, Today: The Advertising Standards Authority has advised that its Financial Advertising Code comes into effect for all financial ads in three weeks – on Wednesday 1 June.
Republik recruits Nadine Hollows as studio manager
AUCKLAND, Today: Freemans Bay indie Republik has announced the appointment of Nadine Hollows as the agency’s studio manager.
New dynamic campaign for Vogel’s
AUCKLAND, Today: Lumo Digital Outdoor’s creative studio, Lumo Labs, has partnered with MBM to launch a dynamic omnichannel digital out of home campaign, Vogel’s vs Vogel’s. Creative is out of DDB.
NZ Radio Awards finalists
AUCKLAND, Today: The finalists for the 2022 NZ Radio Awards were announced this morning. Scroll down for the detail.
Bank launches major brand campaign via Special
AUCKLAND, Today: Special has unveiled a new Kiwibank brand campaign, This is Kiwi, as part of its overall brand revitalisation. Media is out of OMD, design from ThoughtFull NZ, and film work from Sweetshop.
dentsu Aotearoa builds creative firepower in NZ, announces new ECD Anne Boothroyd
AUCKLAND, Today: dentsu Aotearoa has announced the appointment of Anne Boothroyd as new ECD, joining a growing team. dentsu Creative Aotearoa MD Murray Streets said: “She joins us as a strong representation of modern creativity. Her ability to think agnostically, drive culture, and invent the future will play a key part in how she will help lead our creative team.