AUCKLAND, Friday: James Mok writes: “Dear Ed: Just to confirm, VMLY&R was not on the Heinz Wattie’s roster and we did not take part in the pitch.
Macca’s Endless Summer
AUCKLAND, Today: DDB Aotearoa and Emirates Team NZ sponsor McDonald’s NZ are launching a new summer campaign expressing support in “classic Macca’s fashion”.
Best of Enemies
AUCKLAND, Today: Ideological opposites Mike Hosking and Jacinda Ardern put politics aside for their annual Christmas presents swap – a warm affair that spoke volumes about the art of respect for your foe.
Day of the Networks
AUCKLAND, Thursday: The days of indie radio stations are truly over – every winner in the latest S4 2020 GfK commercial radio survey is a network station – 12 networks in total.
FCB wins Heinz Wattie’s
AUCKLAND, Thursday: FCB NZ has been appointed as the creative agency for several Heinz Wattie’s brands after a competitive pitch. The incumbent – for at least part of the portfolio – was thought to be VMLY&R (and before that, Y&R).
Twin Covers
AUCKLAND, Today: The Christmas twin-cover issue of MiNDFOOD magazine is setting records for indie Ponsonby publisher McHugh Media – coming in at 195 pages.
99 taps James Mok as ECD
AUCKLAND, Today: Kiwi creative legend James Mok has been appointed ECD at BBDO’s NZ retail agency 99, effectively returning to his strongest suit – a senior creative role.
Mok exits, Head elevated
AUCKLAND, Today: VMLY&R NZ MD James Mok has resigned (to join 99 – see accompanying story) and is being replaced by Fleur Head, previously MD of VMLY&R Wellington.
99 taps US ace
AUCKLAND, Today: BBDO NZ retail shop 99 has hired US creative ace Jon Trick as director of experience design. Trick was previously creative director at Portland-based brand experience agency Ziba, and has two decades of professional experience, working on Adidas, GlaxoSmithKline, Luxottica, Procter & Gamble, Reebok, Target and Umpqua Bank.
The Recovery?
AUCKLAND, Today: NZ’s media sector looks set to cautiously emerge from the Covid slump, and is well positioned to report its first month of growth since March, with early SMI data for the month showing total market demand so far back just 2.2% with that data collected with another week of trading still to occur.
