AUCKLAND, Thursday: BMW has collaborated with integrated marketing agency Pead to stage an activation in The Viaduct inspired by Amsterdam’s nightlife – to celebrate the launch of the BMW 4 Series Coupé. The show-and-tell opens at 1pm today (Thursday), and runs till Friday.
$10k oOh! Media Prize
AUCKLAND, Thursday: oOh!media, celebrating its second awards season, is inviting the ad/media sector to vote for the most innovative out-of-home campaigns in 2020 – and is putting up $10,000 worth of out-of-home media as the prize.
Nielsen mags & newspaper readership
AUCKLAND, Today: Just as M+AD was about to go to press, we received the full Nielsen Readership Report (referred to in two earlier stories this morning).
Herald scores in Nielsen
AUCKLAND, Today: At press time, Nielsen had yet to officially release the results of its latest newspaper and magazine readership data, the NZ Herald and the magazine sector(see accompanying story) are already getting their messages out.
Global adspend recovery
SYDNEY, Today: An annual report by US research agency PQ Media reports that global adspend is projected to grow 5.9% in 2021, after Covid led a drop of 6.8% in 2020 (the first decline in 11 years).
Mag sector happy with result
AUCKLAND, Today: A delve into the latest Nielsen readership data reveals a great story for magazines, says Magazine Publishers Association executive director Sally Duggan.
Quality vs Quantity
AUCKLAND, Wednesday: With mainstream New Zealand gradually moving from the dinnertime staple of meat and three veg towards ‘flexitarianism’, our nation’s red meat consumption has been in steady decline.
All Blacks Must Move On From Hurt Of Loss
AUCKLAND, Today: Anything can happen when a touch-feely sports journo gets his/her grubby hands on a losing-ABs story – as the one on our site clearly demonstrates.
The Dark Side
AUCKLAND, Today: MBM, Sweeney Vesty and Wunderman Thompson have collaborated on a joint project to launch of Whittaker’s new Cocoa Lovers Assortment.
Boost for non-profits
AUCKLAND, Today: Digital agency Krunch.co is inviting NZ-based environmental not-for-profits to apply to receive $125,000 worth of free marketing services, delivered monthly over the course of 2021.
