AUCKLAND, Today: The AUT Ad School holds its end-of-year show in three weeks – on Tuesday 24 November, bringing to a close a year that saw dozens of students learning the craft from the discomfort of their bedrooms.
Marketers and Media Meet
AUCKLAND, Today: Hungry for human contact and free dumplings in equal measure, 100+ Auckland marketers and media types recently took up The Goat Farm’s invitation to attend the second Marketers+Media Meetup #MMMU.
RWC hit ad demand
AUCKLAND, Tuesday: NZ’s media industry has reported a larger decline in adspend in September – but only due to the prior year featuring abnormally high Rugby World Cup ad revenues – with the market improvement already continuing in October, according to SMI.
Gary McCready touches down
AUCKLAND, Tuesday: Hello has appointed its first ECD – Gary McCreadie. Previously, the agency’s creative department was run by two CDs. McCreadie worked at Bartle Bogle Hegarty London for a decade, as board partner and CD.
Rainger & Rolfe on cartel conduct
AUCKLAND, Tuesday: Rainger & Rolfe and Tilt Digital have teamed up with the Commerce Commission to help NZ businesses better understand the new cartel laws.
Google AU turns to Godzone
SYDNEY, Today: Google Australia called on New Zealand’s Colenso BBDO to help them craft a new campaign saluting the resilience of Australian small businesses.
Mobile Magic
AUCKLAND, Today: Plexure NZ’s specialist mobile engagement platform has been named in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, positioned as the highest for ability to execute and ‘completeness of vision’ in the Niche Player quadrant.
bp Cup Final
AUCKLAND, Today: Since its launch in July 2020, bp has been “inspired and excited” by New Zealanders’ response to Ogilvy NZ’s Thank You Coffee campaign, according to the Wild Bean Cafe company.
Team Emirates ticks JCDecaux
AUCKLAND, Today: Emirates Team New Zealand has selected JCDecaux as its exclusive digital outdoor billboards supplier as we prepare to defend the America’s Cup.
