Category Archive

AUCKLAND, Today: DDB NZ has changed its name to DDB Aotearoa – a meaningful signal in the context of New Zealand society in the 2020s.

AUCKLAND, Today: In a year that has forced people around the world to take stock and reevaluate, School Road Publishing, New Zealand’s newest independent magazine house, surveyed 750 Kiwi women aged between 35-74 for a major piece of research titled New Zealand Women in the Post-Covid World.

LONDON, Tuesday: Clemenger BBDO Wellington has enjoyed a spectacular night at The Cresta Awards in the UK with five Golds, 13 Silvers, and two Bronzes – mostly for its celebrated NZTA Belted Survivors campaign.

NEW YORK, Today: Boyd PR Auckland has won a major healthcare award at the 2020 Asia-Pacific Sabre PR Awards for its work with Sir John Kirwan’s mental health app Mentemia.

SYDNEY, Tuesday: Fandom is a A$4.3bn industry in Australia, with the average fan spending more than A$900 every year, according to strategist Toby Boon, reported in UK marketing site Warc.

AUCKLAND, Monday: M+AD yesterday characterised a new relationship beween Transtasman agencies as “a merger” – the result of a confusing media release.

AUCKLAND, Monday: Nick Licence, of Customs St-based digital agency Krunch, writes: “Dear M+AD Editorial team, much as Krunch would love to have scored a Gold, we didn’t quite get there this time around!

SYDNEY, Today: Bauer Media AUNZ has begun its long way back from the abyss of 2020, relaunching as Are Media (“Audience/Reach/Engagement”).

AUCKLAND, Today: Not surprisingly, the troops at indie creative upstart Stanley St are talking up their big win at the APAC Effies, where the Parnell agency was named the Most Effective Independent in Asia Pacific in 2020.

LONDON, Today: Dentsu Group is rebranding globally, and the result is not one any truly creative agency worth its salt could possibly admire. It’s dropped the cap ‘D’ and substituted it with a lower-case ‘d’ – the creative equivalent of a name in CAPS.