The finalists have been announced for the Design Institute of NZ’s premier event – the 2017 Best Design Awards.
Samsung’s Ostriches reach for the sky
Compiled for M+AD by Colmar Brunton client executive Mark Evans: Samsung Ostrich has broken through the Greg Grover/Nova barrier and is cementing its spot at the top of the monthly Colmar Brunton Top 10 charts.
Arrivals & Departures: Smoke’s on fire
Auckland ad-music production house Smoke Music has welcomed new talent to their ranks, including Joe Faris (the man behind Ezra Vine’s hit tune and TV1 hero sting Celeste), Josh Edmonds (from Nelson alt-pop group Little Oceans), Parris Goebel producer Rory Noble, Berlin-based Simon Hughes and whizkid Will Henderson (who has been known to moonlight on keyboards for the likes of Janine and the Mixtape, Thomston and Theia).
Back from the big quake
Nationwide street poster gurus Phantom Billstickers have completely rebuilt a prime midtown Wellington site destroyed in last year’s November earthquake.
Sherson Willis throw mud for F&P icon
Fisher & Paykel handed PR agency Sherson Willis the responsibility of coming up with an innovative way to highlight their ongoing commitment to design and innovation for the 20th anniversary of their pioneering DishDrawer.
Shine’s Vogel’s 3min film hits one million views
Vogel’s first commercial in nearly a decade has had a phenomenal response, with agency Shine reporting it has received over one million views on Facebook and 53,000 views on YouTube.
Clemenger Group wins first Auckland Council pitch
Clemenger Group, led by 99, with Colenso BBDO and OMD, have been appointed as agency partners for Auckland’s public transport network, AT Metro. This is the first major assignment offered by the Auckland Council Group following the establishment of a closed agency panel earlier this year.
Mastercard NZ turns to Oz for awful McCaw campaign
McCann Sydney (with NZ-based Waitemata Films, Franklin Rd Sound, and Carat) has launched a Mastercard campaign, featuring Richie McCaw, that aims to change behaviour of New Zealanders from a “card-inserting, pin-punching nation, to a country of proficient tappers”.
Second that emotion
Emotion remains central to best-practice campaigns and its use as a creative strategy increased compared to 2016, according to a Cannes Lions study reported by ad-media site Warc London.
Changes at Contagion
A number of changes at Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010. They’ve just enlisted former Ikon joint MD Emma Bolser as managing partner of media.
