AUCKLAND, Today: Total NZ digital advertising revenue grew by 9.6% in 2022 over the previous year, according to IAB’s revenue report – released by the IAB this morning.
However, share of NZ ad turnover is now 59.8% compared to 57.8% in 2021, up 2.0 percentage points. This represents year-on-year growth in share for digital revenue of 3.5%.
“It is clear advertisers have increased their use of digital advertising to support their business goals, including emerging data-led and e-commerce initiatives.”
Total digital advertising revenue in New Zealand continued to climb, reaching $2.025 billion for the full year 2022 and growth of 9.6% over the previous year, compared to total advertising turnover growth of 6.1%.
IAB NZ ceo Gill Stewart said: “It is clear advertisers have increased their use of digital advertising to support their business goals, including emerging data-led and e-commerce initiatives.”
- More here: iab.org.nz/news
- Last week’s ASA report: mad-daily.com/ad-turnover-up
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