Nielsen: NZ’s Top 10 brands

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SINGAPORE: Tuesday: New Zealand is a new entrant in Campaign Asia-Pacific and Nielsen’s Top 1000 Brands list, featuring this year for the first time.

A look at the country’s Top 10 rated brands reveals a fairly close parallel with the Top 10 both in neighbouring Australia and in Asia overall; consumers across all three datasets ranked Samsung and Apple in first and second place, respectively, and also rated Google, Panasonic, Sony, Nike and LG within the top 10.

Google ranks higher in New Zealand than in Australia or Asia overall, coming in in third position: roughly 90% of the population uses the internet, and Google is by far the most popular site in the country.

New Zealand’s Top 10 brands 2018 

  1. Samsung
  2. Apple
  3. Google
  4. Panasonic
  5. Sony
  6. Visa
  7. Nike
  8. Colgate
  9. Anchor
  10. LG

Whittaker’s is ranked #16, Sanitarium #21, Pak,nSave #14, Countdown # 28, New World #62.

“With its economy stable and unemployment rates at a record recent low, as well as a new, highly popular Prime Minister at the helm, brands in New Zealand should enjoy a period of stability and growth,” Campaign Asia says on its site.

  • The full set of data – and much more background NZ info – can be found here

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