NZME is expanding its event business, acquiring nine regional events owned by Peacock Promotions. NZME already manages successful home shows in Northland, Rotorua, and Wanganui, and fashion events under the Indulge brand in the Bay of Plenty.
The NZME announcement comes just days after MediaWorks unveiled the establishment of its own events division (click here).
NZME group strategy and operations director Carolyn Luey says the acquisition strengthens the group’s event proposition throughout New Zealand with the addition of wedding, home and women’s lifestyle events in Dunedin, Invercargill, Christchurch, Wellington, Palmerston North, Hamilton and Tauranga.
“Regional expos and events are exceptionally popular with over 80,000 people attending in the past 12 months,” Luey said. “The potential for businesses to engage with consumers is massive at a local community level in both the North and South Islands as a result of this acquisition.”
She said Peacock Promotions owners Rob & Christine Woodhouse will be retained as consultants for the remainder of 2015 and their 10 staff will continue to provide dedicated resource to enable expansion of the number of events delivered in the regions.
“We’re thrilled with the result,” said Christine Woodhouse. “Given their dominance in the New Zealand media landscape it’s very satisfying to know the company we have built, will remain a significant driver of growth in local communities.”
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