“Thanks for the coverage,” writes Colenso head of activation & PR Paul Gunn, “but get ready to ‘believe’ because we can assure that this was no stunt and 100% legitimate. No ropes, no wires, no trick photography.
Mobile measurement software tool lands in NZ
TubeMogul, an enterprise software platform for brand advertising, has unveiled its integrated Nielsen’s Mobile Digital Ad Ratings measurement tool into its platform and will provide it to advertisers in Australia and New Zealand.
InMobi’s NZ deep dive gonged at the Smarties
Global mobile ad platform InMobi has picked up two gongs at the Mobile Marketing Association’s Smarties Awards in New York.
Time running out for deadline extension
The Marketing Association has extended the entry deadline for this year’s NZ Direct Marketing Awards to next Friday (30 October) at 5.30pm … but you need to apply for this extension today (scroll down for the contact address).
Star director shoots new driveway safety ad
bcg2 and Mediacom’s big new injury-prevention campaign for Safekids Aotearoa has been launched by Ann Weaver (Safekids Aotearoa director), ACC minister Nikki Kaye and ACC ceo Scott Pickering at an event at Oranga Community Centre in Onehunga, Auckland.
DDB, Lion salute the Team With No Name
DDB and its client Lion are, predictably, pushing the All Blacks envelope with a Steinlager “footy” promotion that tiptoes all around the ABS – but never mentions their name (being a domestic brand, Steinlager is not – officially – involved with the RWC).
Backchat wins Melbourne Cup – and expands to Oz
Up-and-coming Ponsonby-based social media agency Backchat Media has won the account for managing the digital radio integration for this year’s Melbourne Cup Carnival in November.
Once upon a time …
Clemenger BBDO Wellinton has created a series of fairytales to tell the story of the inhabitants at the opening of a major interactive walk-through precinct at Wellington Zoo.
Arrivals & Departures: GroupM ceo ships out, Hypermedia taps Justine Ussher
GroupM ceo Sean Seamer has bailed – to join MediaCom Sydney as ceo. He’d been in the GroupM role since the company set up in NZ a year ago, and will continue to oversee the NZ operation until a replacement is appointed.
Mind over matter?
V Energy, with a little help from their friends at Colenso and OMD, pushed the boundaries of possibility at a two-day stunt where mental strength and technology meet.
