The Comms Council has released Why Aren’t we Doing This? How long-term brand building drives profitability, a book written by UK strategist Peter Field, urging marketers and business leaders to understand how overly... Read More
SYDNEY: Monday: WPP AUNZ ceo Mike Connaghan, who headed the company on both sides of the Tasman, has resigned after 12 years, and will leave at the end of 2018. Read More
AUCKLAND, Today: Adshel has completed its digitalisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens. To celebrate,... Read More
Buy a magazine and get a specially crafted Lego pack for just a buck? That’s the offer being put on the streets by Bauer Media, using realistic three-dimensional frames built in-house by... Read More
AUCKLAND, Today: As temperatures begin to heat up, so does out-of-home viewing, reckons APN Outdoor, who sent us more info on its audience measurement system, Calibre. Read More
AUCKLAND, Today: The New Zealand Herald’s ubiquitous Travel magazine has today produced the biggest issue the team has produced since the section was first published 20 years ago. Read More
AUCKLAND, Today: Khyber Pass-based design & technology studio Rush was named Best CX Partner (Technology or Advisory) at the annual CX Awards held in Sydney last week. Read More
LONDON, Monday: Former UK deputy prime minister Nick Clegg has become Facebook’s head of global policy & communications. Clegg announced on his Facebook page that he is starting the role this week... Read More