Companies with greater digital capabilities are able to convert sales at a rate 2.5 times greater than the norm, writes Graham Christie, the CCO/partner of Auckland & Sydney-based APAC-wide mobile marketing outfit Big Mobile Group in the company’s latest Mobile Hub report. Read on …

Leading shopper influence agency Hypermedia today confirmed the renewal of their in-store media contract with New Zealand grocery giant Countdown Supermarkets.

Advertising agency Droga5, which is headquartered in New York, has announced today that it would be closing its Sydney office founded by David Droga, David (Nobby) Nobay, Sudeep Gohil and Marianne Bess in 2008.

Instagram announced today that any New Zealand advertiser, large or small, can now run ads. The platform will offer a new suite of features, including more action-oriented ad formats, landscape images and videos, and the ability to reach the right group, leveraging Facebook’s proven ad management technology. 

TRESemmé 365 Project (T365) returns this year “to inspire more New Zealand women to break their sleep-styling habits”, this time challenging two influential women to create a different hair look every day, for 40 days.

Facebook has unveiled a host of Pages enhancements that aim to help businesses enhance their mobile presence and introduce new tools for better communication with customers. 

iSentia’s Claire Waddington reckons most brands are socially inept. She wrote this piece for M+AD to point out the common mistakes marketers make online – and three simple changes brands can make straight away.