SYDNEY, Wednesday: In the latest issue of Australia’s Mumbrella, senior reporter Zoe Samos offers some interesting insights into the demise of a monthly icon: “Cosmopolitan is gone: another brand fallen victim to... Read More
AUCKLAND, Today: Kathmandu is launching its first ever global campaign, World Ready, to raise the profile of the outdoor brand both locally and globally and accelerate its momentum as a leading travel... Read More
AUCKLAND, Today: DDB and Warehouse Stationery have launched a new spot, Stationery Ranger, the first piece of work in an SME-focused campaign. Read More
AUCKLAND, Today: Ipsos NZ MD Carin Hercock has announced the appointment of Amanda Dudding as director, public affairs research and head of its Wellington office. Read More
AUCKLAND, Tuesday: Flux Animation has forged a partnership with London-based production company Friend TV. “Over the past 12 months, Flux have been inundated with work throughout the UK and Europe,” said Flux Animation... Read More
LONDON, Tuesday: Warc, a global authority on advertising and media effectiveness, has released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns. Read More
Bauer Media Australia has announced the closure of its popular advice/beauty/fashion glossy monthly Cosmopolitan magazine. It is unclear how many staff will be affected. Read More
AUCKLAND, Wednesday: Data-driven letterbox marketing company Reachmedia has two reasons to celebrate: They’ve just taken on a new ceo (John Hanna) – and been appointed to distribute mailers for The Warehouse Group’s... Read More