Nielsen has released its Top 10 Advertisers list for 2015. Retailers dominate the list – and this time around, banks were conspicuous by their absence, partially due to ANZ reducing its ad budget from $45 million to $31 million last year.
True’s trip down Memory Lane wins Newspaper Ad of the Month
True has won the January Newspaper Ad of the Month for Air NZ Remember when ads used to look like this? “This is a nice long copy ad which stood out from the rest,” the judges said.
Arrivals & Departures: Adshel raids MediaWorks, FCB snaffles Saatchi star for new strategy unit, Film Construction taps Aussie, new publisher at Bauer
Adshel has appointed Ashlee Walsh as account manager, responsible for working with advertisers and media agencies on delivering creative and innovative campaigns across Adshel’s network of digital screens and static roadside panels.
Middle-earth campaign clinches APAC PR award
Tourism New Zealand has picked up more international honours for its 100% Middle-earth, 100% Pure New Zealand campaign, which won the Travel & Tourism category at the inaugural Asia Pacific Excellence Awards, which recognise outstanding achievement in the field of PR and communications.
Sobering research shows young Kiwis think moderation is cool – Heineken takes the message to TV
New local research – conducted by TNS for Heineken NZ – into the drinking attitudes of millennial consumers in New Zealand has revealed insights into the motivating factors for moderating1 alcohol consumption, and suggests drinking moderately during nights out is now considered ‘cool’.
Fairfax & MA sign content deal
The Marketing Association has forged a partnership with Fairfax Media to deliver content to marketers. Fairfax Media chief marketing officer Campbell Mitchell said the partnership is a tangible demonstration of the company’s commitment to bring fresh content to New Zealand’s marketing community.
Going up: Facebook on NZ smartphones
Facebook has released its New Zealand user numbers for Q4 2015. Nobody will be surprised to learn that at least half of all Kiwis are deeply involved in this phenomenon.
Spark PR shoots young guns-Black Caps power play
Spark PR & Activate have brought ANZ’s Dream Big campaign back to the screen in 2016 to embrace the bank’s work with community sports clubs and the development of young Kiwi sporting talent.
Clock ticking for Pride In Print entries
Potential entrants to the 2016 Pride In Print Awards need to act quickly to make the extended cut-off of Monday 29 February (the regular entries deadline closed on January 31).
Slice of Heaven
FCB and Herne Bay film co LS Productions have shot a new brand campaign for Noel Leeming – the retailer’s first foray into TV since its $5 million rebrand in 2014. The first new spot continues the Maximise Your Machine mantra of the 2014 campaign.
