PHD Group taps Simon Bird: PHD Group has appointed leading strategist Simon Bird to group strategy director. Bird, who was most recently at FCB Auckland as planning director, joins PHD Group to head up the agency’s growing strategy team.
AV shop signs ASB Showgrounds
Corporate AV Services, celebrating their 15th year, advise that they are now working as a venue partner of the ASB Showgrounds.
Record ad industry sales driven by Interactive
Outdoor sector grew 9%+ in 2014
The Outdoor industry is talking up the latest ASA Advertising Turnover Report, which shows the sector brought $83 million in revenue in 2014, representing 3.5% of all advertising spend in New Zealand and growth of 9.2% year-on-year.
Colenso’s young guns aim is true
Colenso BBDO have picked up four bullets at the 2014 Young Gun Awards, announced overnight.
Hot on the heels of a Grand Prix at Axis, Beth O’Brien, Oriel Davis-Lyons and Matt Lawson have won gold (Radio Campaign) and bronze (Radio Individual) for Pedigree’s K9FM. The radio station for dogs has consistently picked up awards at multiple international festivals including a grand prix at the Spikes and two silver lions at Cannes.
Facebook leads advertisers to expats
Motor Trade taps Y&R
The Motor Trade Association has selected Y&R NZ as its advertising agency following a three month review process. “We had an extremely good response to our advertising brief,” said MTA ceo Warwick Quinn. “All of the agencies involved in the review demonstrated excellent strategic thinking and a clear understanding of our brand journey.”
TV still rules in NZ – but ASA wants more reporting clarity
Found: A trigger that links TVCs to OOH heaven
Australian and New Zealand advertisers can now increase the effectiveness of their out-of-home campaign by more than 40% by applying neuroscience to their creative, according to findings of a new Iconic Trigger research study.
Fairfax shuffles staff in digital revamp
Fairfax Media New Zealand aims to introduce a world-class approach to digital storytelling with a raft of editorial changes designed to bring renewed focus on local journalism. Seven jobs will be disestablished, and 12 new “senior opportunities” created.