Colenso’s creative backroom team has led M+AD ed David Gapes through a scaled-down demo of the V Energy promo that saw a very heavy object – a 20m steel container – being levitated by gameplayers on an Auckland wharf earlier in the week. The object of that exercise was to launch V Zero.

Brands must not neglect the growth market of older consumers to focus solely on youthful audiences, a leading executive from Harley-Davidson has warned.

Getty Images has been appointed official content provider for the US entertainment industry’s premier brands, The Hollywood Reporter, and Billboard magazine, a leading global destination for charts, news, trends and innovations in music.

DDB New Zealand has released three new inspirational print ads with highlights from the 1905 Originals’ tour as part of its iconic Steinlager campaign, backing the All Blacks.

Auckland indie creative shop Federation today launches a specialist content marketing and PR agency, Hubbub, a standalone company which aims to harness the power of content marketing to help clients drive business growth and deepen customer engagement.

Snakk Media has received applications for more than $1.75m in its share offer, and is currently accepting oversubscriptions.

Seven years after they were last held in the Capital, the Canon Media Awards are set to return to Wellington next year. 

NZME head of lifestyle Jacqui Loates-Haver, who is the former editor of New Idea magazine, has responded – not convincingly – to M+AD’s comments about the new Herald on Sunday’s Spy inserted magazine.