Leading media operator APN Outdoor is following up last year’s ground-breaking Attention Economy study – which investigated the way people move, think, feel and respond to outdoor advertising – with the launch this week of a series of advertiser category studies.

National Geographic Kids, one of the world’s biggest-selling kids’ magazines, will debut on June 4 in Australia & New Zealand. Published by Creature Media, publishers of National Geographic Kids UK and South Africa, and under licence from the National Geographic Society, National Geographic Kids magazine will bring children a whole new way to explore their world.

Pead PR account director Amelia Haysom attended the annual IPREX Global Leadership Conference, in London. She joined 30 young leaders from around the globe to discuss the theme Beyond Silos: Operating and managing in an integrated communication industry. Here’s her report … 

Advertising photographer Simon Harper (Harper Photographics) died suddenly on Monday 26 February, aged 54. He was cremated at Schnapper Rock, Albany, on Wednesday 4 March.

Matt Williams and Freddie Coltart from FCB had an idea – to make a sale that only lasted as long as the radio ads. And that idea has seen the pair named worthy recipients of the February ORCA award for their work for. AS Colour, an apparel chain historically known as a t-shirt company.

DDB NZ digital creative director Haydn Kerr has been selected as the only representative from the southern hemisphere to attend the first Facebook Creative Hackathon in the United States. He left today.

Paris-based global marketing crowdsourcing business eYeka has launched “an innovative crowdsourcing offering” called eYeka Express. “This new crowdsourcing format has been developed in order to better serve consumer & market insights professionals – both within brands, market research and planning departments – who need a fast and affordable crowdsourcing solution for frequent use,” says eYeka product vp Nicolas Borgis.

Australian tech talent is the target for a new social media campaign out of Touchcast Wellington that aims to attract talent to the Capital’s booming ICT and creative sectors.