AUCKLAND, Today: London’s Underground is the unexpected centrepiece of First Table’s first brand campaign, with two station takeovers in the capital and a prominent billboard push back home in Auckland. The New... Read More
AUCKLAND, Today: JCDecaux is giving its airport and agency relationships beyond Auckland more dedicated attention, with a new airport development role in Christchurch and a Wellington appointment to lead local client engagement.... Read More
Leading NZ cross-platform entertainment brand The Edge has just hit refresh with its biggest rebrand in 20 years. Read More
IBM has appointed Sydney-based Amanda Johnston-Pell as chief marketing officer for IBM Australia & New Zealand. She will report to IBM’s Sydney-based managing director Kerry Purcell (a Kiwi), and she will also... Read More
After weeks of denial, Bauer Media has finally confirmed the closure of Cleo, following an earlier announcement out of Sydney that the title would close in Australia. Bauer also announced that it... Read More
DDB has appointed two more creative directors to join the team. Mike Felix and Brett Colliver both worked at DDB early in their careers before individually moving overseas to travel and work... Read More
MediaWorks' multi-platform TV, radio and digital news service Newshub will launch on Monday 1 February. Read More
In response to the growing trend of consumers becoming more socially-conscious, BrandWorld has launched an engaging new storytelling platform that “speaks to the heart of every New Zealander”. Read More
Coca-Cola has unveiled its new One Brand global marketing strategy that brings all Coca-Cola trademark brands – Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life – under one roof. Read More
MediaWorks has appointed Mark David as chief commercial officer. “The CCO role is a key part of our executive team reflecting a broad commercial remit and a focus on customer outcomes," said... Read More
The NZ Advertising Producers Group is to host an information evening in association with CAANZ, ANZA, the Technicians Guild, Screensafe & Film Auckland to provide information to about safety compliance. Read More
The merger between Australia’s STW Group and global network WPP has been approved by the Australian Competition & Consumer Commission in the wake of the WPP’s move to take a controlling interest... Read More