Colenso and Anchor have launched part 2 of Must Be Milk, the campaign that started last year to counter declining milk consumption.
Arrivals & Departures
Ambba Kuthiala Joins Creative Crowdsourcing Platform eYeka: Former Publicis Singapore GM Ambba Kuthiala is to join global crowdsourcing creative agency eYeka as managing director for Asia Pacific. eYeka set up an office in Auckland last month under the helmsmanship of The Dept.’s Trevor Moodie, but Kuthiala will continue to be based in Singapore.
Newmarket targets vibrant bricks-and-mortar experience – plus burgeoning online channels
Newmarket Business Association ceo Mark Knoff-Thomas tells M+AD how the smart shopping precinct survived the GFC, how innovative marketing is keeping it in prime position, and its future in a digital shopping age.
New roles + digital makeover for Viva
From today, a new and purpose-built www.viva.co.nz that NZME says will deliver the best in fashion, beauty, food, culture, dining out and design, every day. Viva managing editor Amanda Linnell says ramping up Viva’s offering from weekly to daily with a new standalone site is an exciting and natural evolution from the success over the last seven years of her tenure with the weekly Viva Magazine, delivered on Wednesdays with the Herald.
Ogilvy wins Newspaper Ad of the Month
Ogilvy & Mather have won February’s Newspaper Ad of the Month with their Rebel Sport Big Kahuna ad. The judges – Rob Cook (Barnes Catmur) and Darran Wong-Kam (Ogilvy & Mather) – agreed it was a “Nice simple idea that immediately grabbed your attention”.
Designstein Wins Niue Tourism
Auckland agency Designstein has been appointed as the advertising agency for Niue Tourism after a competitive tender process. The shortlist included the incumbent and two other larger agencies – but the client declines to name them.
Samsung shoots global S6 launch campaign
Samsung has shot three TVCs to launch its new Galaxy S6 phones globally. The S6 becomes available in NZ in April, but it’s not yet clear if the company will also devise a local campaign.
Nice hires before the big gun signs off
Clemenger BBDO Wellington has made two senior appointments on the eve of Duster Andrew’s departure: David Milner returns to Wellington from Dentsu Australia – his role at Clems is brand planner, with a focus on innovation strategy and social change consulting.
Clemenger gets in behind farm safety
Clemenger BBDP Wellington has developed a Safer Farms campaign that aims to reduce deaths and injuries on NZ farms. Workplace health & safety regulator WorkSafe NZ says the agricultural industry holds the unenviable record of having the highest death toll and injury rate among New Zealand industries.
Barnes Catmur re-signs Jeremy Wells for first Meridian campaign
Meridian and Barnes Catmur & Friends, with help from Plaza Films, have created their first new campaign since the agency won the business from Assignment in November. Interestingly – but not surprisingly, given the man’s presence – the new agency has retained Jeremy Wells (originally signed by Assignment) as its frontman.
