Tourism New Zealand has turned to Instagram and the Flight Centre to launch the third update of its More Magic Every Day winter campaign to target Australian travellers.
Arrivals & Departures
Raydar bolsters shopper activation: Clemenger’s Grafton-based shopper activation agency Raydar has appointed Paul Dobbin as creative strategist – a key addition to the senior team at Raydar.
Saatchi taps Marc Ellis to shoot Dai’s Toyota yarn
Saatchi & Saatchi enlisted Dai Henwood to help market Toyota’s Genuine Parts division. The comedian obliges by playing three different parts – a slick, very stereotyped car salesman; a typical tough-talking towie, and a busty receptionist – in a 3-minute video.
Changing of the guard
CAANZ has bid farewell to Elo Jack, who’s been leader of the CAANZ Young Leadership Group – First Five Rungs since Day 1.
Bauer launches ‘epic’ research programme
Bauer Media has launched a research programme “of epic proportions” as part of the integration strategy for the publisher’s newly expanded portfolio and in preparation for a “serious digital play”.
TV nets unveil FreeviewPlus
A smarter way to watch TV is heading into Kiwi homes thanks to an extended partnership of New Zealand broadcasters TVNZ, MediaWorks and Māori Television.
Lily & Louis hooks Tile Depot, Zuru Toys
Freemans Bay-based PR outfit Lily & Louis has added two new clients to its portfolio – Tile Depot and Zuru Toys. Tile Depot says it offers the best value and widest range of tiles on the market. The appointment of Lily & Louis marks the first time the family-owned business has worked with an external PR agency in its 20 years in business.
NZ film craft in Adfest spotlight
Five NZ entries made the shortlist round of the Film Craft category of Adfest. But it’s been slim pickings for Kiwis in most other categories.
A French connection
Mark Forgan and Jamie Standen started their ad careers at Clemenger BBDO Wellington, then six years later moved to the opposite side of the world and become French, at least a little bit. The pair’s journey has been covered in some detail in a Q+A on Australia’s Campaign Brief site.
Good coffee – better channel
Viaduct Harbour-based visual content company BrandWorld has partnered with Auckland artist/actor/writer/director Dwayne Cameron to tell Orb Coffee’s story to the world, and spreading the news that Orb is now available in supermarkets.
