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Hip as hell

Hip as hell

“Life doesn't get much better than seeing a bunch of top shelf local and international artists playing outdoors in the sunshine,” said Phantom Billstickers sales manager Dan Collins, who sent us the... Read More

RIP mass marketing

RIP mass marketing

Sophisticated digital marketers are connecting every part of the business with their customers to build highly personal journeys to not only engage, but stay one step ahead of competitors and create total... Read More

Retarget market returns to ad:tech

Retarget market returns to ad:tech

Retargeting outfit AdRoll drew a lot of interest at NZME’s ad:tech earlier in the week. “This year’s ad:tech was smaller and more compact than last year,” said Sydney-based managing director Ben Sharp.... Read More

Excitable boy

Excitable boy

One of the stars at ad:tech was oOh! Media’s remarkable Excite retail screen – an interactive marvel that’s already a hit with food court visitors at Northwest shopping centre, Downtown, Sylvia Park... Read More

Sue McCarty resurfaces at ad:tech

Sue McCarty resurfaces at ad:tech

Sue McCarty, the redoubtable former ceo of the Marketing Association, has joined Australasian content marketing provider Castleford as NZ/Australia general manager. She is seen here yesterday (with business development manager Hamid Mashali)... Read More

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