Fugees star Pras Michel engineered an astonishing marketing campaign to get Haitian cross-dressing music legend Michel Martelly – aka Sweet Micky – elected as president of the world’s first (and poorest) black republic in 2011.
Arrivals & Departures
Film Construction taps Oktobor guru: Film Construction Group continues its evolution towards transmedia production, appointing Patrick McAteer as ceo.
Student campaign woos offshore families
A new campaign by international education agency Education New Zealand aims to grow awareness of New Zealand as a study destination through a competition to invite a friend here for a study adventure. The campaign was produced in partnership with Touchcast, Clemenger BBDO and OMD.
Sticky fingers?
To get Kiwis excited about the return of the Macca’s cult classic McRib burger, DDB’s inhouse production arm Maker has created an unusual online film unveiling a more, er … saucy side to the brand.
Tourism Victoria seeks NZ PR & media agencies
Tourism Victoria’s New Zealand office is currently running tenders for a NZ-based media agency, and an Auckland-based PR agency.
Australia taps young Kiwi team for Cannes finals
MDS AdSchool Auckland 2011 grads Anna Paine & Owen Bryson have been named by NewsCorp Australia as one of only seven finalist teams in the film section of the 2015 Australia Cannes Young Lions Competition.
M+AD and The Guardian celebrate Youtube’s 10th with Video No 1
Ten years ago, 26-year-old Jawed Karim made a video of himself standing in front of some elephants at San Diego Zoo.
Marketo sets up shop in NZ
Silicon Valley-based marketing software provider Marketo Inc has today announced the opening of a NZ office (in Auckland), and appointed Robert Cooke as manager.
Adshel launches digital roadside screens
Adshel today announced plans to digitise 35 of its most prominent Auckland locations, in a move that Adshel NZ general manager Nick Vile says will offer advertisers unrivalled impact and targeting opportunities.
Streaming now – live jury action
Even as you read this, AGM Publishing’s Interior Awards is streaming live its finalists presentation to the awards jury, in what is thought to be a first in NZ.
