AUCKLAND, Today: Trust is becoming a precious commodity in advertising, and according to World Out of Home Organization President Tom Goddard, outdoor media is sitting in a particularly strong position. Speaking at... Read More
AUCKLAND, Today: Stuff is giving its keenest readers more to get their teeth into, launching Extra Stuff, a membership programme designed to bring regular visitors closer to the action. The new offering... Read More
Tourism company Southern Discoveries continues to expand by adding new roles to its marketing team. With the new additions, the company is focusing its marketing operations into online and offline, PR and... Read More
Leading shopper influence agency Hypermedia today confirmed the renewal of their in-store media contract with New Zealand grocery giant Countdown Supermarkets. Read More
Saatchi & Saatchi has unveiled a prototype of the ASB’s latest innovation – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money... Read More
Advertising agency Droga5, which is headquartered in New York, has announced today that it would be closing its Sydney office founded by David Droga, David (Nobby) Nobay, Sudeep Gohil and Marianne Bess... Read More
Instagram announced today that any New Zealand advertiser, large or small, can now run ads. The platform will offer a new suite of features, including more action-oriented ad formats, landscape images and... Read More
TRESemmé 365 Project (T365) returns this year “to inspire more New Zealand women to break their sleep-styling habits”, this time challenging two influential women to create a different hair look every day,... Read More
Facebook has unveiled a host of Pages enhancements that aim to help businesses enhance their mobile presence and introduce new tools for better communication with customers. Read More
Anchor has released a limited-edition run of four million numbered 2L all-black bottles “to help you enjoy a pint of Anchor goodness on game day”. Read More
iSentia's Claire Waddington reckons most brands are socially inept. She wrote this piece for M+AD to point out the common mistakes marketers make online – and three simple changes brands can make... Read More
Ogilvy NZ’s shopper marketing & digital activation agency Geometry Global NZ and its client Kellogg’s have packed a virtual reality experience into a limited edition Nutri-Grain 500g box. Read More