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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Some things never go out of fashion, and after 60 years of telling stories from rural New Zealand, Country Calendar is getting the recognition it thoroughly deserves with the 2026... Read More
AUCKLAND, Today: Trust is becoming a precious commodity in advertising, and according to World Out of Home Organization President Tom Goddard, outdoor media is sitting in a particularly strong position. Speaking at... Read More
50+ online lifestyle website and social club GrownUps has appointed Sara Bushell as advertising coordinator. Bushell has 14 years experience in advertising at Fairfax Media (advertising manager) and the NZ Herald (sales... Read More
Ambient Group has won the Auckland Transport outdoor advertising contract for nine years, a strategic media partnership that will see AT outdoor assets progressively consolidate under a single advertising platform to be... Read More
A new study shows that marketers recognise the need to change their approach in response to consumer demands and technological change. In Australia and New Zealand three quarters of respondents agreed that... Read More
We all know it’s tough out there for well-qualified young people trying to break into the communications business. Some, like Adnaan Narot, have even moved to a new city to find work. Read More
Top honours – the Supreme Award – went to Chorus at last night’s TVNZ NZ Marketing Awards dinner in the Great Room at the Langham, together with their marketing partners Chameleon Partners,... Read More
With 60% of the country’s smoke alarms having either flat batteries or none at all, FCB has launched a new campaign for the NZ Fire Service, to help get Kiwis checking their... Read More
Burger King has lit a fire under the global burger business with a “declaration of peace” – a temporary truce with McDonald’s. McDonald’s has yet to respond. Read More
Just as M+AD went to press, we heard from the US that McDonald’s has met Burger King’s McWhopper proposal with the proverbial cold shoulder. Read More
NZME presented the second PwC Herald Talk event at SKYCITY this morning, with some of the country’s top global business minds and business community connecting. Read More
Exponential Interactive has today released a whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars. Read More
