Steinlager Pure has unveiled a new campaign built around NZ’s world record-holding free diver William Trubridge. The campaign, which includes a TVC and posters, started yesterday.
Cannes Lions head of press & PR Amanda Benfell has left to join The Gunn Report: “I joined Cannes Lions in 1997, and having just completed my 18th Festival, it was a very difficult decision to leave such a great company which has been such a big part of my life,” she writes.
Social Media may be the future of communication – a countless array of internet-based tools and platforms that increase and enhance the sharing of information. But some brands have found the immediacy of the platform somewhat unfortunate.
Mercury Energy has appointed FCB to its media, creative, digital and direct business. The incumbents were Whybin\TBWA (above-the-line) and Chemistry Interaction (direct).
Waitemata taps Scarfies man: Freemans Bay-based Waitemata Films has signed Rob Sarkies to its roster, and announced that the star director is now available for work.
MediaWorks Group CEO Sussan Turner has resigned after 30 years with the company. She will leave in August, and has no immediate plans for her future – except a holiday.
Poignant moments captured in a thought-provoking collection of the world’s most powerful images of 2013 will be showcased at the Auckland premiere of the internationally-renowned World Press Photo Exhibition.