SINGAPORE, Today: Special achieved yet another remarkable feat at the Campaign Asia Agency of the Year awards dinner, securing an unprecedented five “Agency of the Year” titles.
Vitaco Health Group taps TBWA\NZ
AUCKLAND, Thursday: TBWA\NZ is now the creative, strategic, earned, and social media agency for Vitaco Health Group’s Healtheries brand, a Kiwi supplement staple for 120 years. They will also handle local activations for Musashi and Nutra-Life in the New Zealand market.
Holiday buzz
AUCKLAND, Today: Once again, the M+AD crew is gearing up for a month-long Christmas and New Year break. Our final edition for 2023 is just around the corner, scheduled for Friday, December 15.
Halberg Foundation revamps brand to reconnect with youth
AUCKLAND, Today: Established in 1963, the Halberg Foundation has been a cornerstone in New Zealand’s sports landscape as a vital non-profit organization. In collaboration with Special Design, the foundation is embarking on a dynamic overhaul of its brand, aiming to resonate more deeply with key stakeholders and the youth it tirelessly supports.
Vast Billboards strengthens accounts team, paving way for North Island foothold
AUCKLAND, Today: Outdoor advertising company Vast Billboard has strengthened its accounts team with the addition of two key hires, solidifying its position as a major player.
Stanley St unveils first AI-driven fashion shoot for Fashion Quarterly
AUCKLAND, Today: Stanley St’s AI Revolution: Fashion Quarterly’s First AI-Driven Shoot. Utilizing advanced, generative AI, the agency transforms model images and flat-lay shots into vibrant ensembles, showcasing New Zealand’s top designers.
MarketMedia strengthens sales team for Retail Media leadership
AUCKLAND, Wednesday: MarketMedia, the retail media network under The Warehouse Group, has strengthened its sales team by welcoming two industry leaders, Brooke Rau and Karla Watts.
Designworks welcomes new managing partner to top role
AUCKLAND, Today: Designworks, New Zealand’s premier brand design agency and part of the Ogilvy NZ network, bolsters its leadership with the appointment of Joanne Reid as Managing Partner. Previously Head of Client Service at TRA, Reid brings valuable client-side experience, having held senior roles at Fonterra, Air New Zealand, and Tourism New Zealand.
Global Social Frenzy: 4.95 Billion and Counting!
AUCKLAND, Tuesday: Over the past half-decade, a staggering 1.8 billion individuals embraced social media, propelling platforms like Facebook, Instagram, and TikTok to unprecedented user numbers. While the growth momentum in social media has notably decelerated since 2020 and 2021, user numbers persist in their ascent.
Macca’s & DDB drive thrive
AUCKLAND, Tuesday: McDonald’s and DDB Group Aotearoa team up for a new summer campaign highlighting why “It’s good to be the driver.”
