https://www.mad-daily.com/wp-content/uploads/2026/09/stuart-dick.jpg
Featured
Latest Features
https://www.mad-daily.com/wp-content/uploads/2026/08/singapre-airlines-hero.jpg
Featured
Singapore Airlines & Motion Sickness puts Kiwis up for express delivery around the world
Read Full Story »
LUMO goes seriously large with Great Southern Lights
Read More+
dentsu Aotearoa builds Technology and AI capability with Knox and Devereux
Read More+Latest Articles
AUSTRALIA, Today: Havas Play wants advertising to do more than sit there looking pretty. Its new iion partnership will help brands turn campaigns into playable experiences across ANZ and APAC. Havas Play... Read More
PARIS, Today: Your Volkswagen may be ageing gracefully. You, apparently, have to earn it. Maintaining a human now seems to require gym routines, LED masks, hyaluronic acid, serums, creams and enough “miracle”... Read More
Latest Articles
Republik have pulled off the near impossible in getting the country’s media organisations to allow their news presenters to be used on a new fund-raising commercial for Starship Hospital. Read More
After a 2015 campaign “across Australia and New Zealand” – described by Clemenger BBDO Sydney as “hugely successful” (but to be fair, it made little impact on this side of the Tasman)... Read More
It’s been one of the smartest campaigns of the year – unless you mute the commercials. Wellington creative agency, Clemenger BBDO launched Thoughts in February - a ‘flexible content’ series for the New... Read More
Havas Worldwide has unveiled a new brand recruiting campaign for the Royal Australian Air Force. The campaign aims to speak directly to young Australians with a desire to succeed, a drive to be... Read More
Entries are now open for the 2016 Newspaper Ad of the Year Awards. As well as a $10,000 cash prize, the 2016 Ad of the Year Awards also include five other categories: best... Read More
Olympic pole vaulter Eliza McCartney is a sponsor’s dream and reports this week suggest her medal-winning performance in Rio will translate into dollars. Read More
Mercury Energy has used FCB New Zealand and e-bikes to help launch the company’s re-branding. The campaign kicked off late last month, with the e-bike commercials showing a new look for an... Read More
Marketers have been told they need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands. Read More
