AUSTRALIA, Today: Havas Play wants advertising to do more than sit there looking pretty. Its new iion partnership will help brands turn campaigns into playable experiences across ANZ and APAC. Havas Play... Read More
PARIS, Today: Your Volkswagen may be ageing gracefully. You, apparently, have to earn it. Maintaining a human now seems to require gym routines, LED masks, hyaluronic acid, serums, creams and enough “miracle”... Read More
New Zealand agencies have a new reason to sell radio. A video, GfK Radio Insights for New Zealand, has been released showing a group of respondents discussing their relationship with radio. Read More
From a pool of 18, six New Zealand entrepreneurs have been named 2016 EY Entrepreneur of the Year winners. As named by NBR they are: Colin and Dale Armer of Armer Farms,... Read More
A fresh approach to marketing, with the help of social media, has dragged young Australians back to horse racing. Read More
Orcon IRL is back with a line-up of media people and journalists doing a free round table talk session this Tuesday night. Read More
A commercial for the Audi R8 supercar has been banned from UK television – because it’s too exciting. The commercial doesn’t show much of the car itself. It concentrates mainly on the eye... Read More
Two New Zealand agencies make The Gunn Report’s list of famous campaigns from around the world – with the prediction of better things to come. Read More
Christchurch City Council has been quick to jump on the Pokemon Go craze. This week a Marketing Association blog urged kiwi business to piggy-back on the success of the game. Now we... Read More
A six-month-old commercial featuring swimmer, Michael Phelps has been the big hit of the Rio Olympics – and it doesn’t even mention The Games. Read More