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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: Gumboots might not be Rita Ora’s usual stage footwear, but the international music star is getting behind a distinctly Kiwi cause, lending her support to I Am Hope’s Gumboot Friday... Read More
AUCKLAND, Today: Buying a car, booking a holiday and choosing somewhere for dinner hardly follow the same script. Nielsen wants to show advertisers what happens between that first thought and the final... Read More
South Africa-based insurance company Youi, which has unveiled a significant investment in NZ, will attempt – in the short term, at least – to create all its advertising in-house, and buy media... Read More
D&AD has issued its call for entries for the 53rd D&AD Professional Awards – this year including several new sub-category additions “in response to the evolving creative landscape”. The entry deadline is... Read More
JWT has launched a 3D-sound version of the Ford Focus precision-driving Move Your Senses TVCs currently running in cinema and on the NZ TV networks. Read More
Coca-Cola has created new campaign, Make Someone Happy, which aims to encourage consumers “to put smiles on other people’s faces by doing something a little unexpected and spontaneous every day”. Read More
YWCA Auckland is continuing the fight for gender pay equality in New Zealand with its latest campaign which calls for the Governor of the Reserve Bank to remove gallant suffragette Kate Sheppard... Read More
Fonterra Brands NZ has appointed Colenso BBDO as its social media partner for all brands, after a pitch that is said to have included OMD’s Fuse (the incumbent), and Young & Shand. Read More
Federation Auckland has created a new campaign for Cavalier Bremworth which positions them as the only NZ carpetmaker that manufactures 100% in NZ with NZ materials. Read More
Australian ad website Mumbrella has announced it will no longer attend the Cannes Lions, in protest against ongoing scam ads scandals. Read More
Just two Kiwis have been named for jury service at September’s Spikes Asia – Colenso MD Nick Garrett and Y&R CD Gavin Siakimotu. (Ten Aussies were appointed.) Read More
APN Outdoor has unveiled New Zealand’s first digital billboard network. “This comes after two years of planning, development and technological research into perfecting the world’s first network of this magnitude and sophistication... Read More
