AUSTRALIA, Today: Havas Play wants advertising to do more than sit there looking pretty. Its new iion partnership will help brands turn campaigns into playable experiences across ANZ and APAC. Havas Play... Read More
PARIS, Today: Your Volkswagen may be ageing gracefully. You, apparently, have to earn it. Maintaining a human now seems to require gym routines, LED masks, hyaluronic acid, serums, creams and enough “miracle”... Read More
This week sees the launch of a campaign to get more Kiwis donating blood. With strategic support from Network Communication and Young & Shand, the aim of the global Missing Type campaign is... Read More
Kiwi business are being urged to hitch their marketing wagon to Pokemon Go. Writing a blog for the Marketing Association, Karine Tan says it’s a case of keep up or get left... Read More
Georgina Maguire has been appointed account manager at Auckland-based communications and digital agency, Anthem. Read More
DDB New Zealand has welcomed environmentally-friendly Kiwi manufacturer ecostore to its stable. The incumbent agency was Special Group. DDB New Zealand CEO Justin Mowday says there was no formal pitch for the business... Read More
The Marketing Group PLC Singapore has completed its merger with Grey Lynn-based Rainmakers NZ, swapping 100% of its ownership for shares in TMG – effectively a takeover by the Asian company. Read More
Ogilvy NZ claims its new NZ Police recruitment campaign “has captured the hearts and minds of millions of viewers around the world”. Read More
The Magazine Publishers Association has unveiled 116 finalists for its 2016 New Zealand Magazine Awards. Read More
Leading seafood brand John West New Zealand has joined as a sponsor of the ASB Auckland Marathon. John West will be the naming rights sponsor of the John West 12k Traverse –... Read More