Latest Articles

Purple prose

Purple prose

Gisborne-based grower LeaderBrand has launched an integrated campaign to grow the beetroot category in New Zealand, working with full-service Auckland agency Blackfoot.  Read More

But first – coffee!

But first – coffee!

M+AD has made peace with a reader who posted negative comments in response to Tuesday’s story about the pr shop’s new-look website. Read More

IOC taps Sky

IOC taps Sky

The International Olympic Committee has awarded NZ’s Sky network the rights to broadcast the Olympic and Winter Olympics until 2024. Read More

Facebook focus on under-performing ads

Facebook focus on under-performing ads

Facebook has launched Delivery Insights to help advertisers to better understand the delivery of their ads and provide recommendations that allow them to quickly take action and improve performance. The company has... Read More

NZ revenue info is ‘Third World’

NZ revenue info is ‘Third World’

Respected NZ adman Barry Williamson (“I view myself as a marketing communications person who happened to specialise in the media side of the business”) has gone on the offensive in response to... Read More

Go-Pro six-pack has you surrounded

The NZ arm of LA-based production company Graffiti Media has launched 360-degree technology – six mounted Go-Pro cameras which shoot combined 360-degree panoramic movable images, navigated with your mouse, to make content... Read More

Jolly good Fellows

Jolly good Fellows

The Public Relations Institute (PRINZ) has recognised excellence in the fields of public relations and communications with the induction of eight new Fellows from across New Zealand. Read More

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