Latest Articles

TV delivers ‘powerhouse’ performance

TV delivers ‘powerhouse’ performance

Last year’s television advertising figures confirm advertisers' ongoing confidence in the powerhouse” television medium, says industry body ThinkTV. In past years, this report would have been included in the ASA annual roundup... Read More

ASA drops ad revenue service

ASA drops ad revenue service

The Advertising Standards Authority has confirmed it will no longer be releasing an annual breakdown of actual revenue by media sector and a total advertising turnover number. The move brings to an... Read More

Bravo M+AD?

Bravo M+AD?

“What a ridiculous post,” writes Suckysucky in response to M+AD’s roundup of the saga that’s developing around Axis and ads designed purely to win awards. Read More

Richie behind the scenes

DDB has joined forces with the team at Facebook to develop an innovative mobile experience as an extension of the new Westpac It’s Time brand campaign. Read More

Paywall arrives at ODT

Paywall arrives at ODT

NZ’s only independent daily, the Otago Daily Times, has introduced a metered paywall for its online news content, which will launch next month alongside a website redesign, according to a report in... Read More

Axis critics lose the plot

Axis critics lose the plot

The awarding of top Axis gongs to unreal campaigns is again drawing fire from ad industry critics. The ads most under scrutiny are Colenso/Proximity’s DB Brewtroleum, Colenso’s VW Reduce Speed Dial, and the... Read More

NZ magazine adspend holds steady

NZ magazine adspend holds steady

In response to the decision of the ASA not to release the NZ Advertising Industry Turnover report for 2015, the Magazine Publishers Association, the independent industry body representing magazine publishers in NZ,... Read More

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