PHD Group’s latest publication – Sentience: The Coming AI Revolution and the Implications for Marketing marks the beginning of Preemptive Marketing, where algorithms* will start to predict how we will behave,” says... Read More

As the initial wave of Rugby World Cup fever settles, advertisers have taken to outdoor to keep the excitement front of mind. Underwear brand Jockey backed the team early in the piece... Read More

Colenso BBDO emerged from the annual Mashable Awards (the Mashies) as the only agency outside of North America to walk away from the show with metal. On the night, Colenso’s Found project,... Read More

Following the success of Toyota’s Genuine Parts campaign earlier this year with comedian Dai Henwood, Saatchi & Saatchi New Zealand has launched a new series, which sees Henwood playing a multitude of... Read More

MDS AdSchool students have won gold, silver and bronze at the International Crowbar Awards. The gongs came in the copywriting, print, art direction, direct mail, ambient and cinematography categories. Read More

The New Zealand Herald has today launched its new data-journalism website Insights – a further demonstration, says managing editor Shayne Currie, of the Herald’s “commitment to in-depth journalism and new forms of... Read More