Schweppes’ recently reformulated Classic Ginger Beer has been awarded the Supreme award at the annual non-alcoholic NZ beverage awards, along with the Best New to Market and Best Carbonated Beverage awards. “Needless... Read More
Bauer Media has appointed veteran journalist and magazine editor (and current NZ Herald food columnist) Wendyl Nissen as editor of the Australian Women’s Weekly NZ magazine from the January issue. Read More
The global ceo of Aussie agency Cummins & Partners says the ad industry is confused about the role of branded content and he is uncomfortable with some the executions being done in... Read More
An inappropriate content warning is the first thing the viewer sees when checking out this Korean Guinness ad out of The Sweet Shop on Youtube. But god knows why – it’s essentially... Read More
Eighty-year-old Kiwi brand Sleepyhead has re-signed with Dr Libby for a new TV campaign (out of Westhaven-based integrated indie agency Chemistry Interaction) to promote its new Sleep Solution range, which sees the... Read More
NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or Ghost Chips as we have fondly come to know it, drove the executive panel to award... Read More
Volkswagen New Zealand has delivered a shock by confirming rumours it had dumped incumbent Colenso BBDO and appointed FCB to its creative advertising account. FCB already manages the media for the European... Read More
TVNZ ceo Kevin Kenrick delivered last night’s Effies crowd a timely reminder that a relentless drive for effectiveness is just one part of an exciting campaign. Read More