AUCKLAND, Today: One of New Zealand’s best-known exports is now helping promote tourism in new content created by Tourism New Zealand and Augusto.

AUCKLAND, Today: “The best Te Wiki o te Reo Māori projects are the ones that exist all year round, like Four Square’s Rārangi Kai app, in collaboration with Run and FCB Aotearoa,” says Run’s cultural director Ariana Stone.

AUCKLAND, Today: Leading NZ media intelligence company Isentia has bolstered its TV and radio monitoring service, with the launch of all-new speech recognition capability that includes te reo Māori, with the help of Artificial Intelligence (AI) and tangata whenua staff.

AUCKLAND, Wednesday: Globox has launched five new digital billboards – four in Christchurch and one in Whangarei – bringing their total portfolio in New Zealand to 35.

SINGAPORE, Monday: NZ agencies scored prolifically at last night’s Asia-Pacific Effie Awards at the Four Seasons Hotel – with Special, Tribal (DDB Group), Colenso BBDO, OMD, DDB, Track+Tribal and Run (both DDB Group) taking home a bundle of medals.

AUCKLAND, Today: Special had a dominant night at the APAC Effie Awards, winning 3 golds and 5 silvers and a bronze. They also claimed both ‘Agency of the Year’ and ‘Independent Agency of the Year,’ marking their second double win.

AUCKLAND, Friday: The finalists for the 2023 People’s Choice Award at the Outstanding Radio Creative Awards (ORCA) have been revealed, and you can now cast your vote!

AUCKLAND, Today: Colenso BBDO has earned the prestigious title of Pacific Agency of the Year from Cannes Lions. Their remarkable achievement includes a lion haul of 10 awards, with the Grand Prix Lion notably awarded for their ingenious “Phone It In” campaign for Skinny.

AUCKLAND, Today: Land Rover Defender has launched its New Zealand marketing campaign, Defenders of Tomorrow, as part of its sponsorship for the 2023 Rugby World Cup. The campaign, led by rugby legend Stephen Donald, conducted a nationwide search to choose four young mascots to represent New Zealand at the Rugby World Cup in France.

AUCKLAND, Today: Right now, every part of a marketing budget has to be used to get results for the bottomline. This was our focus when we built this ground-up sales machine for NEXEN. Sure we needed to launch the brand, but the rubber hits the road for us when it comes to sales.