AUCKLAND, Today: To breathe life into Malibu’s refreshed brand direction, DARKHORSE, an exceptional integrated Brand Experience, PR, and Social agency, crafted a dynamic campaign. This ensured Malibu’s presence was felt throughout the summer.
New Zealand Agencies setting the global standard
AUCKLAND, Today: Campaign’s ‘Global Agency of the Year’ shortlists have been announced, with New Zealand agencies Special and Motion Sickness leading impressively.
UnLtd appoints Stephen Hunt as CEO
PRYMONT, Yesterday: Stephen Hunt steps into the role of UnLtd CEO, our industry’s social purpose organisation. An entrepreneur and industry leader, known for AI innovations, Hunt brings global experience in media, tech, and music.
Tribal teams up with ESR for a cutting-edge website project
AUCKLAND, Today: Tribal partnered with ESR to revamp their website, aiming to cater to various users and highlight ESR’s impact. ESR sought Tribal’s expertise to redesign esr.cri.nz.
Digital advertising in New Zealand sees 4.3% annual growth
AUCKLAND, Today: IAB New Zealand released its 2023 Digital Advertising Revenue Report, highlighting a year-on-year growth of 4.3% with total revenue reaching $2.112 billion.
Nestlé appoints OpenMind by GroupM as media partner
AUCKLAND, Today: Nestlé Oceania has appointed OpenMind, powered by GroupM, as its media agency for Australia and New Zealand, involving iconic brands like KitKat and Nespresso. This follows a detailed tender process part of a global media strategy revamp.
MBM New Zealand lands a huge victory
AUCKLAND, Today: MBM New Zealand is taking the marketing world by storm, grabbing the prestigious Agency of the Year at the AUNZ 2023 Google Honours Programme. Their mastery in blending technology and creativity is getting international applause.
Tracksuit expands marketing team to boost brand tracking goals
AUCKLAND, Today: Tracksuit, the Kiwi brand tracker innovator, just beefed up their marketing muscle with Christine Rodrigues and Sam Sherson. Post their smashing $22M Series A in February, these hires are set to turbocharge their expansion in key markets.
KFC’s The Gravy Train hits the rails
AUCKLAND, Today: It’s all set for an epic journey with the ‘super delivery’ service from Britomart Station to Eden Park. Imagine hopping on The Gravy Train – KFC’s first-ever themed train delivery service in celebration of their partnership with the Blues.
New podcast Where’s My Money? rethinks Kiwi finances
AUCKLAND, Today: Just dropped: the rova original Where’s My Money? takes you on Reagan White’s journey from deep debt to financial savvy, guided by experts. It’s a collab with enable.me, NZ’s top financial advisors.
