AUCKLAND, Today: As New Zealand slips into holiday mode, magazine sales are heading in the opposite direction. Are Media says summer brings a welcome boost for print. According to the publisher, summer... Read More
AUCKLAND, Today: Some partnerships have serious staying power. CARTEL Media and Anytime Fitness New Zealand are extending their relationship for another five years, building on a collaboration that began back in 2014.... Read More
Vodafone and Spark have a long way to go before their customers feel satisfied with their service, according to Consumer NZ’s latest internet service provider survey. Both rated below average in nearly... Read More
Whybin\TBWA is helping national domestic abuse charity Shine to launch a new radio campaign to generate awareness and funding for the charity’s No Excuses programme, a 20 week positive change programme that... Read More
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories, write Jonathan Gordon and Jesko Perrey in global business title McKinsey Quarterly. Science has permeated marketing for... Read More
A new TVC production company has set up shop in K Rd. “We bring to the market two unique points of difference,” says co-founder/director Adam King. “We produce television commercials, brand content... Read More
Nissan United, a dedicated unit of DDB’s owner Omnicom, has hired former Saatchi & Saatchi New Zealand ECD Antonio Navas as its first chief creative officer, a role previously overseen by Rob... Read More
Whybin\TBWA joint CDs Lisa Fedyszyn & Jonathan McMahon have resigned, and left the Auckland agency. At press time, it was not clear what their plans are – although both have talked about... Read More
Parnell-based design agency Logan Brooke has led an upgrade to the digital window for leading appliance solutions company Rinnai, which has unveiled its revamped Tradesmart Hub, aimed at helping Kiwi tradespeople upskill. Read More
Staff across various departments at SKYCITY became overnight television stars when the company launched a fresh new advertising campaign yesterday. The new campaign, It All Starts Here, created by Colenso BBDO and... Read More