Tourism New Zealand is preparing to ramp up its Hobbit-focused marketing for the final time as the agency begins to switch its thinking to a life beyond Middle Earth, reports mUmbrella. Read More
Zoologist and animal behaviour expert Sally Hibbard has expressed a hard-hitting reaction to the latest Glassons TVC. Read More
We’re all too busy to notice it, but marketing is creaking under the pressure of modern marketers’ needs, according to Tom Goodwin on theguardian.com. Read More
A former special forces soldier looking for ways to help his grandmother find work has created a new app, designed to connect freelance workers with local people looking to outsource work. Read More
Staunch supporters of the Vodafone Warriors for six years already, Wendy's is continuing its association with the game by renewing its sponsorship for another three seasons. Read More
The Most Epic Safety Video Ever Made manages to promote the airline, New Zealand as a tourism destination and the upcoming third instalment of the Hobbit trilogy, in a four-and-a-half minute clip to... Read More
DDB has created a new brand campaign featuring a 45sec TVC following a typical DIY Kiwi as he uses his STIHL SHOP tools in his backyard, his own ‘land of opportunity’. Read More
John Dix, that living repository of all things on the Kiwi street and in the music world, has penned an entertaining memoir of one of the real characters of this country. Read More