AUCKLAND, Friday: The NZ arm of Australian digital city guide Concrete Playground is gearing up for a relaunch, with Sydney-based managing director Alex Light and Auckland-based New Zealand editor Emma Clark-Dow presenting a number of upcoming initiatives for in 2024 to agencies and clients in Ponsonby.

AUCKLAND, Today: After a successful inaugural year of their Good Impressions initiative – donating over 65 million impressions to 12 charities across Aotearoa – Go Media has decided to continue this programme for a second year.

AUCKLAND, Today: Radio NZ’s latest radio ratings do not make for particularly happy reading for the state broadcaster, writes NZ Herald media insider columnist Shayne Currie in this morning’s paper.

AUCKLAND, Thursday: AUNZ agency Thinkerbell – a recent arrival in Godzone –has been appointed as a key creative partner for Lion NZ, following a competitive pitch process led by AU consultant Trinity P3.

AUCKLAND, Today: Popular New Zealand lifestyle, fashion, food, beauty and design publications will soon be localised and available in regions across the country with the introduction of Viva Local Life in NZME’s five regional newspapers.

AUCKLAND, Today: Newmarket-based agency Boyd PR has retained the South Australian Tourism Commission account following a competitive pitch.

LONDON, Today: Social media platforms are forecast to reach more than six billion users, according to a release from global statistics website OnlyAccounts.io. (Warning: The master website* appears to have been hacked by a soft-porn outfit – scroll down for the links).

AUCKLAND, Wednesday: Media agency Initiative Aotearoa [wholly owned by IPG*] has been established as media partner to ASB and will expand its global footprint by launching in New Zealand as Initiative Aotearoa – apparently, it will be run out of Australia.