Big box activation for new store opening

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HAMILTON, Today: Ahead of JB Hi-Fi’s first new store opening in seven years, marking the official beginning of the brand’s ambitious growth strategy for NZ, Waikato-based PR agency Brainchild and K Rd creative agency Electric Art have teamed up to engage Kiwis with the JB Hi-Fi brand via an activation named What’s In The Box?

Special PR hires two suits

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AUCKLAND, Today: Special PR has announced two new hires. Eleanor Ashdown has come on board as senior account director, with Jessica Walker joining her as account manager within the agency’s newly expanded Consumer Business division.