Vitaco Health Group taps TBWA\NZ

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AUCKLAND, Thursday: TBWA\NZ is now the creative, strategic, earned, and social media agency for Vitaco Health Group’s Healtheries brand, a Kiwi supplement staple for 120 years. They will also handle local activations for Musashi and Nutra-Life in the New Zealand market.

Holiday buzz

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AUCKLAND, Today: Once again, the M+AD crew is gearing up for a month-long Christmas and New Year break. Our final edition for 2023 is just around the corner, scheduled for Friday, December 15.

Halberg Foundation revamps brand to reconnect with youth

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AUCKLAND, Today: Established in 1963, the Halberg Foundation has been a cornerstone in New Zealand’s sports landscape as a vital non-profit organization. In collaboration with Special Design, the foundation is embarking on a dynamic overhaul of its brand, aiming to resonate more deeply with key stakeholders and the youth it tirelessly supports.

Designworks welcomes new managing partner to top role

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AUCKLAND, Today: Designworks, New Zealand’s premier brand design agency and part of the Ogilvy NZ network, bolsters its leadership with the appointment of Joanne Reid as Managing Partner. Previously Head of Client Service at TRA, Reid brings valuable client-side experience, having held senior roles at Fonterra, Air New Zealand, and Tourism New Zealand.

Global Social Frenzy: 4.95 Billion and Counting!

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AUCKLAND, Tuesday: Over the past half-decade, a staggering 1.8 billion individuals embraced social media, propelling platforms like Facebook, Instagram, and TikTok to unprecedented user numbers. While the growth momentum in social media has notably decelerated since 2020 and 2021, user numbers persist in their ascent.

Kepler Challenge at FreshChoice

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AUCKLAND, Monday: Imagine you’ve run, walked, or crawled, more than 50km through some of New Zealand’s most isolated and punishing terrain. Hunger is striking, electrolytes are low, and your blisters are forming blisters of their own.