AUCKLAND, Today: Are Media NZ, the publisher of Woman’s Day, New Zealand Woman’s Weekly, New Zealand Listener, Your Home and Garden, and Kia Ora, has announced strong growth in readership for its portfolio in the Nielsen Q1 2023 results.
Fragmented TV landscape, changing consumer behaviour and ad budget scrutiny ends ‘war for eyeballs’
SYDNEY, Today: The nightly burden of picking what to watch on TV now costs us 24 minutes per week. To put that into perspective, we’re spending over 100 days of our lives trying to decide what to watch – and even then many of us will give up or go to bed.
Brainy Breakfast signs agency stars
AUCKLAND, Today: The Marketing Association has booked four of NZ’s best-known creative stars for its Brainy Breakfast in August. Their topic – Bring the Dead Back to Life with Creativity and Humour … What It Takes to Be Bold, Brave, and Creatively Daring.
A ‘paradigm shift’ for One to One Hundred – unveiling a fresh direction
AUCKLAND, Tuesday: Freemans Bay-based architectural rendering studio One to One Hundred, has changed its strategic direction to reflect a wider market interest, outside the previous architecture focus.
Vistar Media and MBM NZ partner with World Vision for 40 Hour Challenge
AUCKLAND, Today: World Vision is currently partnering with MBM New Zealand and Vistar Media to use programmatic digital out-of-home (pDOOH) advertising to drive greater awareness around its World Vision 40 Hour Challenge.
NZ marketers tackle the impact of AI
AUCKLAND, Monday: Colenso BBDO MD Angela Watson, Spark NZ MD Matt Bain, Google NZ sales chief Simon Laird, and Otterfish NZ ceo Brooke Howard-Smith will take centre stage when the Marketing Association’s popular senior marketers event, Think Again, returns on Tuesday 25 July to The Northern Club.
Special PR And Tourism Fiji create The 40-something-getaway
AUCKLAND, Today: Special PR has launched another campaign with Tourism Fiji named the 40-Something-Getaway – a curated series of holiday experiences designed to turn that middle-aged frown upside down.
Jessica Allison joins Herd MSL NZ as general manager
AUCKLAND, Today: Jessica Allison has been appointed general manager of Herd MSL New Zealand as the agency bolsters its capabilities across consumer and corporate communications.
Waikato adman rolls the dice – Fieldays or the French Riviera?
HAMILTON, Today: “The debate raged for about two minutes,” writes Graeme Blake of Waikato-based creative indie Blutui. “Do we take the plunge and revisit Cannes Lions, the event that changed forever our direction as a business in 2018?
TBWA/, Special, Colenso make Effectiveness shortlist
LONDON, Today: Seven New Zealand entries have made the WARC Awards for Effectiveness 2023 (in association with The Lions), announced overnight. Scroll down for the full shortlist (New Zealand work is underlined).
