AUCKLAND, Thursday: AUNZ agency Thinkerbell – a recent arrival in Godzone –has been appointed as a key creative partner for Lion NZ, following a competitive pitch process led by AU consultant Trinity P3.
NZME launches Viva Local Life across its five regional newspapers

AUCKLAND, Today: Popular New Zealand lifestyle, fashion, food, beauty and design publications will soon be localised and available in regions across the country with the introduction of Viva Local Life in NZME’s five regional newspapers.
Boyd PR retains South Australian Tourism
AUCKLAND, Today: Newmarket-based agency Boyd PR has retained the South Australian Tourism Commission account following a competitive pitch.
Social media platforms to hit six billion users by 2028, according to hacked site

LONDON, Today: Social media platforms are forecast to reach more than six billion users, according to a release from global statistics website OnlyAccounts.io. (Warning: The master website* appears to have been hacked by a soft-porn outfit – scroll down for the links).
IPG media shop launches in NZ after ASB win
AUCKLAND, Wednesday: Media agency Initiative Aotearoa [wholly owned by IPG*] has been established as media partner to ASB and will expand its global footprint by launching in New Zealand as Initiative Aotearoa – apparently, it will be run out of Australia.
Love Food Hate Waste NZ appoints Narrative Campaigns
AUCKLAND, Today: Love Food Hate Waste NZ, a nationwide project aiming to encourage householders to reduce the amount of food they waste yearly, has appointed Narrative Campaigns to develop its strategic marketing and communications initiatives.
Reel Factory cracks 10 years in the business
AUCKLAND, Today: “I can’t believe you guys are still around,” quipped a 1st AC the other day when he turned up at Reel Factory’s Orbit Drive studio for a commercial shoot.
Words that win: Learn how to write the perfect entry for this year Pressie Awards

AUCKLAND, Today: The Comms Council advises that entries are now open for the 2023 Pressie Awards, celebrating excellence in PR, Experiential, and Social campaigns from the past year in Aotearoa New Zealand.
The Rolling Stones hijack London newspaper to promo new album
LONDON, Tuesday: The Rolling Stones are staying tight-lipped over plans to market their 31st studio album, Hackney Diamonds, due out in October. A cryptic print ad has already appeared in London newspaper The Hackney Gazette – but the media agency & creative forces behind the work have yet to be identified.
Stuff promotions strengthen agency markets team
AUCKLAND, Monday: Stuff has promoted NZ-based Laressa Marinovich to director of agency markets across New Zealand and Australia – a strategic leadership role within its commercial team.







