AUCKLAND, Today: Out-of-home planning & audience measurement tool, Calibre (owned by oOh!media, JCDecaux, and MediaWorks) will now be powered by mobile location intelligence platform Landmarks ID. Phantom Billstickers has also adopted the tool.
Tom Gould fashions Canterbury of New Zealand campaign
AUCKLAND, Thursday: A campaign created and shot entirely by New York-based Kiwi visual artist Tom Gould for Canterbury of New Zealand is launching nationally and internationally – across cinema, Youtube, Instagram and Facebook.
Saatchi strengthens strategic capability with senior hires and Culture Studio launch
AUCKLAND, Today: Following a period of continued growth, including becoming the lead brand and creative agency for Westpac NZ (part of the Publicis Groupe connected model), Saatchi & Saatchi is adding to its strategic offering with the addition of new senior strategists, and the launch of The Culture Studio.
Sydney agency creates new Epson NZ campaign
AUCKLAND, Today: Aussie agency Adrenalin has created an AUNZ campaign for Epson, to acknowledge its global marketshare status in continuous ink supply system printers with a second TV, radio, VOD and digital campaign fronted by Oz comedian Jimeoin.
YoungShand welcomes heavyweight ECD
AUCKLAND, Today: Ponsonby-based integrated indie agency YoungShand has appointed awarded creative leader and writer Corey Chalmers as its new executive creative director.
Traditional media still strong with rural audience, but digital gains ground
AUCKLAND, Wednesday: Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content, turning to websites and social media to share it, and searching the web for the latest.
Daylight creates Auckland Council local elections campaign
AUCKLAND, Wednesday: It’s local election year again, and Daylight’s Auckland Council campaign has hit the streets and screens of Tāmaki Makaurau, encouraging passionate locals to take their shot at becoming an elected member.
Out of home grows in H1
AUCKLAND, Today: The Out of Home Media Association Aotearoa (OOHMAA) has announced its fifth consecutive quarter of growth, with the second quarter of 2022 growing by 4% and contributing to H1 delivering an increase of 3% in revenue for the same period in 2021 – $60.6 million, up from $58.7 million.
Lumo expands digital offering
AUCKLAND, Today: LUMO Digital Outdoor has welcomed two new hires across its account management and operations teams, “forming,” the company says, “part of the company’s continued efforts to expand our digital offerings and meet the increasing demand for digital out-of-home”.
12 NZ shops through in Busan
BUSAN, South Korea, Tuesday: MAD Stars international ad festival has named 12 NZ agencies as 2022 finalists – from 1745 entries.
