AUCKLAND, Thursday: MediaWorks has unveiled the creation of a dedicated in-house creative studio, Passionfruit, with media guru Alex Kenny as creative director.
The Comms Council’s Strategic Planning Lab course is back
AUCKLAND, Thursday: The Comms Council’s Strategic Planning Lab course is back for 2022, and there are still places left. It will be led by DDB NZ chief strategy officer Rupert Price.
Mango wins OneMusic NZ pitch
AUCKLAND, Today: Following a competitive pitch, music licensing outfit OneMusic New Zealand has appointed Mango Communications as its PR agency of record. There was no incumbent.
M+AD taking an Easter break
AUCKLAND, Today: There’ll be no M+AD Daily tomorrow (Good Friday) and Easter Monday. We’ll be back as usual on Tuesday.
Special launches in London
AUCKLAND, Today: Independent NZ agency Special has broken new ground, opening an office in London with Havas’ Jennifer Black as partner and ceo.
Scroll Media puts on weight
AUCKLAND, Wednesday: Ad tech business Scroll Media has expanded its sales team with two new appointments. Scott Hughes joins as innovation director to harness strategic opportunities for the business. He was previously at Loyalty NZ, Hughes and was part of the team launching new FlyBuys media propositions to market.
Born Bred, TikTok, Mates In Construction tackle construction workers’ mental health crisis
AUCKLAND, Wednesday: Ponsonby creative agency Born Bred has launched a national 360 campaign in collaboration with TikTok and Mates In Construction to tackle New Zealand’s growing national mental health crisis.
TBWA\ launches road safety fashion collection for pets
AUCKLAND, Wednesday: Southern Cross Pet Insurance and TBWA\New Zealand have worked with designer Matthew Adams Dolan to keep pets safe on the road with the launch of VIS, a high-visibility fashion collection that everyone will see coming.
American Express NZ launches Gold card via Sydney agency
SYDNEY, Wednesday: American Express has leaned heavily on its Australian agency to promote the launch in New Zealand of its Gold Rewards Card.
Max Burt joins One Plus One from DDB
AUCKLAND, Today: Parnell-based independent comms consultancy One Plus One has appointed Max Burt as group account director, joining the business after seven years at DDB Aotearoa’s Mango Communications.
