AUCKLAND, Tuesday: Up-and-coming production company Southern Studios (based in Ellerslie) has launched a new brand campaign for New Zealand Sotheby’s International Realty.
YoungShand adds creative power
AUCKLAND, Today: Indie agency YoungShand has bolstered its creative team with the addition of Hannah Habgood as head of copy, and Julie Spedding as senior art director.
The Ears Have It
AUCKLAND, Monday: The Radio Bureau holds its Power of Audio conference (in conjunction with AUT University) on campus next week. This free event will mark the first presentation of TRB’s comprehensive neuro study into the effectiveness of radio advertising – In One Ear: Radio & Memory Encoding.
MSL, Saatchi, DDB, Steve Cochrane shine in NYC (updated)
NEW YORK, Today: Saatchi & Saatchi NZ and MSL NZ are tied at No 1 in the One Show 2021 New Zealand Agency Creative Rankings, released overnight. DDB Aotearoa was #3, No 4 was Special Group, #5 (another tie) were Colenso BBDO and Motion Sickness. Saatchi CCO Steve Cochrane was named #5 CCO in APAC.
Rollover Rover
AUCKLAND, Monday: Lens Outdoor NZ has rolled out new site-testing technology for the out-of-home sector, in the shape of a portable Lens Rover, a device which counts traffic and audience numbers to show the potential of new digital sites.
Feels so good
AUCKLAND, Today: SkyCity has launched a new brand campaign, Feel it, with creative by Big Communications and media led by Wavemaker.
Seeing Double
AUCKLAND, Thursday: Federation has snared creative duo Andrew Hathaway and Kelly France, direct from Stanley Street. CCO Tony Clewett confirmed the news, saying “the agency continues to build creative momentum”.
The Top 10
AUCKLAND, Thursday: WiTH Collective’s ASB Ben and Amy was the most-liked ad in New Zealand in 2020, according to research released by privately owned insights agency TRA.
